Your Need Publicity For Your Book… Where Do You Start And What Do You Look For?

It’s an absolute must.  If you want to sell your book to the masses, you have to get out there and publicize it.  You need to be on the radio, in magazines and newspapers and on TV.  The more the public hears about you and your book, the more likely your book will stand out from the hundreds of thousands published every year.

As many bestselling authors will tell you, talk radio is one of the best and most cost-efficient vehicles to get your message heard by consumers.  But, with different publicity firms out there competing for your business, how do you choose the right one?  What factors should you look for and which are the most important?

► Experience.  How important is experience?  Very.  You need to employ a company who has had years of experience promoting books on talk radio.  A skilled firm knows how to develop an angle from your book that will get you the broadest national exposure.  They will know how to write an effective press release that stands out from all the rest.  And most importantly, they know how to get a positive reaction from producers that results in a booking.  This is the kind of experience that will ensure you get quality media placements.

► Quality Markets.  In what markets will you be heard?  If you’re paying a firm to obtain media interviews, you don’t want to be booked in markets smaller than top 100.  There’s no question that stations in smaller markets have value, but you don’t need to pay top dollar for someone to arrange it for you.

► Quality Stations.  What caliber of stations will your interviews take place on?  The criteria we use for booking interviews is nothing less than 5,000 watts or above on the AM dial.  In every market you’ll find high-powered and low-powered stations.  Obviously, the more power a station has, the morepeople will be listening in.  So, if you’re paying for media interviews, your best return on investment will be appearing as a guest on larger stations.

► Guarantee.  What sort of guarantee is in place?  In the book promotion business, you’ll find some PR firms whose fees are based on performance and others who charge a monthly retainer with no guarantee.  Given a choice, your best bet is to work with a performance-based firm as your media placements will be guaranteed.

Hopefully these four factors will help in your search for the right publicity firm.

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Be Proactive When It Comes to Marketing Your Kindle Book

Writing and getting your book published to the Kindle Store is the only the first half of being a successful author. Getting sales and gaining a reputation is the other half. This can only be achieved by you taking a proactive approach to marketing your book.

If you want to see success in life then you need to go out and get it! This applies to your book as well. If you want people to read it then you have to let people know about your book and why it can help them.

Gaining a reputation as an author means that you need to brand yourself as such. This takes hard work and dedication, but it is possible and can bring you lots of success both personally and financially.

Being proactive with your book means that you want to always look for opportunities where you can market or talk about your book. It can be helpful to have business cards made with your author website and social sites on them. 

This way you have something to give to people that show an interest in your book. You never know where you may run into a potential new reader so always be prepared.

People today love being social and most people have access to the internet. Take advantage of this by using social sites to promote your book as well as yourself. This can be done by highlighting your day as an author, talking about your life and why you wrote the book.

Sharing images is an excellent way of attracting attention to your book. Share related images and even add quotes from your book to them. Send out Tweets and use Pinterest for your photos. 

You can easily create a story board of your book and highlight new aspects of a certain chapter each week.

You don’t have to spend every moment of each day promoting your book. But you do want to focus on promoting it in some fashion each week. If you want to see lots of sales each month you will need to work on driving more visitors to your sales page.

Automated tools are great for scheduling your posts to places like Twitter and Facebook. It doesn’t take long to schedule out posting for a week or more at one time. Once you get into the habit of using these tools and seeing great results you will enjoy using them.

If you have always wanted to sell books on Amazon Kindle to millions people